
Main Exercise:
The titles and openings of a new fiction film, to last a maximum of 2 minutes.
Convention:
Conventions are the generally accepted ways of doing something, and in media terms, they are generally accepted patterns of code that communicate a particular message. There are general conventions in any medium, such as the use of quotes in a print article, but conventions are also genre specific. For example, in Westerns fights scenes are generally shot from a low angle, the setting is usually dusty and desolate, and even the sounds used within the scene are conventional, such as castanets, or some sort of whistle.
Codes:
There are 3 main categories of codes, that are used to convey meanings in media messages:
- Technical Codes, which include camera techniques, framing, depth of field, Mise en scene, editing, lighting and sound. For example, 'Saving Private Ryan'. The picture of the film stars are edited in so they look as if they are coming out of the clouds, showing their size of power and presence.

- Symbolic Codes, which refer to objects, setting, body language, clothing and colour.
- Written Codes, in the form of headlines, captions, speech bubbles and language style.
Film Openings: the purpose and conventions.
•The purpose: The
purpose
of a film opening is to show
action and
begin the viewers interest so they get immediately hooked into the film. The film
opening will
also clearly state the genre of the film, you will also most likely see either the
protagonist or
antagonist.
•Timing conventions: Most film
openings are around 2 minutes
long.
However major blockbusters may be up to 5 minutes.
•Set the scene (year
of setting, location etc.)
•Introduce the
key characters: Protagonist,
Antagonist,
sidekick etc.
•Introduce pre
plot or beginning of the
narrative.
Establishes platform/
scene.
•Key credits
such
as production
company, logos
and director.
•Usually starts
with equilibrium.
A key
event will occur.
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